Creative Process
1. Research: I conducted competitive analysis, and research on the target audience to gain a better understanding of their needs. I researched multiple platforms and plugins to see which products could help us accomplish our goal efficiently.
2. Content Development: Collaborated with my team develop content copy, sketched, and user tested several different wireframes designs.
3. Digital Design: After reviewing the sketches, I started developing a digital mockup of the learning course using LearnDash, and a variety of other plugins to help accomplish our desired results
4. Refinement: I did multiple rounds of user testing with a variety of philanthropic advisors, and philanthropists. I refined the course based on the feedback and made adjustments to ensure it was an intuitive learning experience for our target market.
5. Finalization: I delivered a nine module learning course, and developed a nine week marketing rollout on LinkedIn to promote our learning course
Results
The new logo accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement, and the logo was featured in several local publications.
Conclusion
Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.
